When people search keywords related to your business, you want to appear near the top of the results — and paid search ads allow you to earn top spots.
Search ads appear at the top of search engines like Google and Bing — above organic search results. Earning top results with search ads also allows you to earn more clicks, website visits, and conversions.
The best part of search ads? You only pay when people click your listings.
In addition to maximizing your budget, this means you’ll avoid wasting money trying to advertise to searchers who aren’t interested in your products or services.
Our PPC advertising plans also include display advertising on Bing and Google’s Display Network. Instead of advertising in search results, display advertising allows you to place ads on several sites across the Internet.
The reach and targeting options available with display advertising gives your business the ability to reach and convert your most valuable customers. Digital Marketing Experts will help you manage ad creation and placement to get the most from your ad budget.
With remarketing, you can show ads to people who have previously demonstrated interest in your business, products, or services.
How does remarketing work?
If people browse specific products or services on your website or place items in their carts and leave without buying, you can use remarketing to remind them of these items as they visit other websites. Remarketing encourages users to come back to your website and ultimately purchase.
Our ad management plans also include shopping ad creation and management.
On search engines like Google and Bing, shopping ads allow you to promote inventory, increase website and store traffic, and reach high-quality leads.
Shopping ads display photos of your products, along with text, to give searchers an inside look at your offerings and encourage them to visit your website or store to learn more. You can even include essential information like product titles, prices, and your brand name.
Video advertising is a powerful strategy, especially when coupled with paid advertising. If your business doesn’t already use video advertising, it’s time to get started. With our ad management plans, we’ll help you implement video ads across several platforms, including social media sites like Facebook, Twitter, and YouTube. Video advertising allows your business to stand out online, and custom videos can help you engage and convert valuable leads.