If you run a small business and sell goods online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find your store? Or they get distracted before they complete a purchase?
It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
That’s where Google remarketing ads—also known as retargeting ads—come in. It’s a powerful new marketing channel at Digital Marketing Experts that helps you convert website visitors into customers after they’ve left your website.
97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.
Before someone decides to buy your product or service, they need to feel like they know you. A good marketing rule of thumb to help customers make up their mind about purchasing is to ensure they hear your message at least 7 times. Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products.
Plus, it’s more cost-effective than other types of advertising. When you create Remarketing Campaigns with us, we’ll design ads that display in the right place at the right time, with no added or hidden fees.
How Remarketing Works
Our retargeting ads use Google Display Network and Facebook Dynamic Ads to reach more than 90% of people on the internet across more than 2 million websites.
Once someone checks out your website, they’ll start to see your ads while reading an article, listening to music, checking their Facebook and Instagram or browsing other online stores. Your ads will remind them of all the amazing products or services you have to offer and bring them back to your website when they’ve decided to make a purchase