Social Commerce webinar
Why is Social Commerce Important?
Social commerce brings many benefits, including:
- Reduced friction in the buyer journey
- A chance for brands to engage with customers on social platforms
- An opportunity to harvest real-time data on consumer behaviour and turn it into actionable insights
The Social Media Ecosystem
Today, social media platforms already provide many customers with all the information they need to research, compare, and ultimately choose what brands to buy from.
For example, someone might spot an ad for a product on Facebook. Maybe they head to Instagram to check out the tagged photos of real-life people using the product. Finally, the person watches a YouTube video or two of in-depth reviews.
Today, as many as 74% of consumers rely on social networks to guide and inform their purchase decisions.
There are1.47 billion daily active users on Facebook alone.
60% of Instagram users say they find new products on Instagram (so it makes complete sense to also sell them on the platform).
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
Social Media Messenger sales are massively outperforming the current ROI champion of email.