Resources
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Webinars
Survival-Mode Sales – Sales Systems That Drive Growth When Budgets Shrink Webinar
Structure Drives Success in Downturns Point: Process, Discipline, and Results Explanation: When resources are tight, efficiency and structure matter more than ever. A clear sales system prevents wasted effort and ensures that every opportunity is maximized. Digital...
Focus on Your Best Clients and Recession-Proof Your Revenue Webinar
Webinar Presentation: Focus on Your Best Clients and Recession-Proof Your RevenueIntroduction• Hosts: Maryam Golabgir (CEO, Digital Marketing Experts) & Bay Ghorishi (Founder, Forge Growth Advisors)• Objective: Equip businesses with strategies to focus on their...
How to Build a Winning Marketing Tech Stack in 2025 (Without Getting Overwhelmed)
We know how easy it is to get overwhelmed by shiny tools and endless features — but the real win is choosing a stack that works with you, not against you.This session is designed for CMOs, marketing teams, founders, and agencies who want to cut through the noise and...
Sustainable Marketing: How to Win Eco-Conscious Consumers in 2025
As we step into 2025, one truth has never been clearer: sustainability is no longer optional — it’s a competitive advantage. Consumers today are demanding more than just promises. They want authenticity. Transparency. Real impact. Especially Gen Z and Millennials, who...
Google Ads in 2025 Mastering AI Campaigns, PMAX & Conversion-Ready Funnels
Today, we're diving deep into how you can unlock the full potential of Performance Max campaigns, optimize your first-party data, and build post-click funnels that convert. Whether you're managing Google Ads for a small business, nonprofit, or enterprise, this session...
The 2025 SEO Blueprint Topic Clusters, AI Optimization, and Predictive Search
SEO is no longer just about keywords and backlinks—it’s about understanding user intent, structuring your content ecosystem intelligently, and using AI to enhance both visibility and experience. Search algorithms now prioritize relevance over repetition, entities over...
Blogs
A Complete Guide to Crowdfunding Your Startup and Using Google Tools to Maximize Success
So, you’ve got a big idea, a product that solves a real problem, or a mission that could change lives—but you’re missing one critical piece: funding. You’re not alone. Thousands of startups face this challenge every year. The good news? Crowdfunding is no longer just...
Why Small Businesses in Canada Should Advertise on Google: A Practical Guide to Growing with Smart Ads
Running a small business in Canada is no small feat. Whether you're a local bakery in Toronto, a plumbing company in Calgary, or a wellness coach in Vancouver, getting your name out there and bringing in a steady stream of clients is key to staying in business and...
Regenerative sustainability marketing tactics
Regenerative sustainability marketing tactics are varied and can include a range of strategies to promote sustainable practices and regenerative approaches. Here are some examples: Highlighting regenerative agriculture: Regenerative agriculture is a...
Regenerative sustainability video marketing strategies
That statement is generally true. While guerrilla marketing tactics can be effective in specific contexts, crowdfunding has become a highly competitive and complex landscape. Simply relying on grassroots tactics is unlikely to be enough to ensure success. Crowdfunding...
How to use Google advertising for our Crowdfunding campaign?
Google advertising can be an effective way to reach a large audience quickly. By using Google Ads, you can target specific keywords, demographics, and locations to get potential backers who might be interested in your crowdfunding campaign. However, using Google Ads...
Should I use video Marketing for our Crowdfunding campaign?
Video marketing has proven to be an effective tool for crowdfunding campaigns. It allows you to showcase your product or idea in a more engaging and memorable way. Videos also give you the opportunity to connect with potential backers on a more personal level and can...