We know how easy it is to get overwhelmed by shiny tools and endless features — but the real win is choosing a stack that works with you, not against you.
This session is designed for CMOs, marketing teams, founders, and agencies who want to cut through the noise and create an efficient, revenue-driving system that scales. Your marketing tech stack isn’t just a collection of tools — it’s the engine behind every campaign, conversion, and customer touchpoint.
A well-built stack saves you time, money, and headaches by eliminating tool overlap and ensuring seamless integrations.
When done right, your tech gives you clarity, speed, automation, and smarter decisions driven by real-time data — not guesswork.

Here’s what we’re covering:

• What to prioritize when choosing your tools in 2025

• A breakdown of essential tools by category

• How to connect them so they speak the same language

• Tech stack templates for startups, e-comm, SaaS, and agencies

• Real-life examples + ROI from streamlined stacks

Stay until the end for a free download of our 2025 Tech Stack Blueprint!

Let’s break your stack into functional layers:

1. CRM – For managing leads, deals, and customers

2. Email & Automation – For nurturing, onboarding, and retention

3. Analytics & Attribution – For measuring impact and identifying winners

4. Content Creation & Collaboration – For team alignment and speed

5. SEO & Paid Media – For visibility and traffic

6. Customer Experience – For engagement and support

7. Integrations & Middleware – For keeping all your tools talking to each other

A strong stack is like a healthy ecosystem — each part plays a key role.

Your CRM is the brain of your marketing and sales machine.

Popular platforms:

• HubSpot – intuitive, all-in-one, great for scaling

• Salesforce – enterprise-ready, powerful integrations

• Zoho – budget-friendly with a wide feature set

• Pipedrive – visual pipeline, perfect for SMBs

What to look for:

• Contact segmentation

• Custom pipelines

• Reporting dashboards

• Native integrations with email, forms, ads, and chat

Pick a CRM that aligns with your team’s size and your growth goals.

These tools keep your leads warm and engaged — without manual effort.

Popular tools:

• ActiveCampaign – robust automations + CRM

• Klaviyo – perfect for e-commerce

• Mailchimp – beginner-friendly

• Iterable – great for enterprise personalization

Use cases:

• Automated welcome sequences

• Cart abandonment flows

• Behavioral triggers based on email clicks or site visits

• Cross-channel flows: Email + SMS + Push

Look for platforms that offer drag-and-drop workflows, audience segmentation, and clear reporting.