Grow Your Amazon Sales – Dos and Don’ts WEBINAR

✔️ Do keyword research for an optimized title.
When looking for keywords related to your product, pick the one with high search volume and relevance to make the best shot.

✔️ Do write a descriptive title in 250 characters or less.
Amazon allows a product title length of 250 characters. Add only key features like material, brand, quality, or color. Provide a descriptive title that will make it easy for customers to visualize the product.

Product titles are a vital part of a product listing and can make or break a sale. Amazon recommends sellers to craft their product titles in the following format:

[Brand] + [Product line] + [Material or key feature] + [Product Type] + [Color] + [Size] + [Packaging/Quantity]

To put this into an example,

[Laura Ashley] + [Sophia Collection] + [300-Thread-Count] + [Pillow Cases] + [Blue] + [Queen] + [Set of 2]

So, the Amazon product listing will look like this:

Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2)
❌ Don’t add promotional statements.
Amazon’s terms are clear that you should not add promotional information in your title. This is only one of the many ways Amazon ensures a fair and level playing field for all sellers on the platform. Be sure to comply with Amazon’s strict guidelines or risk getting an account suspension.

❌ Don’t use HTML tags or special characters.
When optimizing Amazon listings, avoid the use of HTML tags or special characters. These can negatively impact the display and readability of the product listing page. Instead, focus on clear and concise product descriptions, relevant keywords, and high-quality images to maximize visibility and conversions for your Amazon listings.