Crowdfunding and how to make it work for you
This webinar focuses on Crowdfunding, the What, Why, Where. We will discuss How much do I need to invest in marketing? Can my idea even be crowdfunded?, How much can I raise from my idea?, What marketing budget should I have?, What will I give people who fund my project?
Crowdfunding is essentially the opposite of the mainstream approach to business finance. Traditionally, if you want to raise capital to start a business or launch a new product, you would need to pack up your business plan, market research, and prototypes, and then shop your idea around to a limited pool or wealthy individuals or institutions. These funding sources included banks, angel investors, and venture capital firms, really limiting your options to a few key players.